Most brochures are perfectly fine. They tell the customer what the business does, they're the right size to pick up and read, and they end up in a folder somewhere. Perfectly fine is a useful place to be.
A memorable brochure is different. It's the one someone picks up at a trade show and doesn't put back down. It's the one that gets left on the coffee table because it's actually nice to hold. The gap between fine and memorable is smaller than most people think, and it comes down to five decisions we make with customers at the start of every brochure job.
None of these decisions are exotic and none of them push the price up dramatically. What they do is shift the impression of the finished piece from something functional to something considered.
Losing someone is not a moment where anyone wants to think about print. And yet the order of service is one of the few things at a funeral that families take home, hand to relatives who couldn't make it, and keep on a shelf for years. Getting it right matters more than most people realise.
We've been printing orders of service at our works in Llangefni for as long as anyone can remember. Sometimes families come to us direct. More often, we work through a funeral director who's handling the arrangements. Either way, this is what we've learned about making the process as calm and quick as possible.