Most customers don't see what happens after they sign off on a brochure design. They see the start (the conversation, the quote, the artwork approval) and they see the end (a box of finished brochures on the doorstep). Everything in between is the bit that earns the price tag, and it's the bit we never explain because customers rarely ask.
So this is the full journey of a single brochure job at W. O. Jones, from the first phone call to the moment the boxes leave Llangefni. We've used a typical brochure run as the example: 5,000 copies, 24 pages, saddle-stitched, on a silk-coated stock with a matt-laminated cover. The kind of brochure a North Wales business might order to introduce a new service or refresh their corporate materials.
Direct mail has been written off more times than we can count. Email was supposed to kill it. Social media was supposed to bury it. Targeted digital advertising was supposed to make it embarrassing. None of that quite happened, and in 2026, a well-aimed direct mail piece is one of the more reliably effective things a North Wales business can do.
This isn't a contrarian piece. We're not trying to sell you on direct mail because we print it. We print it because, when it's done properly, it works, and we'd rather customers know how to do it properly than waste their budget on it badly. So this is what direct mail looks like from our side, and how a business in this part of the world can get the most out of it.
Leaflets are the workhorse of small-business marketing. They're cheap to print, easy to distribute, and they put your business in someone's hand in a way that a social-media ad doesn't. They've also been done so badly so often that the word "leaflet" carries a bit of baggage. So this is a plain-English buyer's guide to ordering them properly.
We've printed leaflets for businesses, charities, community groups and event organisers across Anglesey and North Wales every week for decades. The fundamentals don't change much. The mistakes are mostly the same, and they're nearly all avoidable.
Most couples ordering wedding stationery from us are doing it for the first time. The pieces have different jobs, the timeline is unforgiving, and a fair bit of the language sounds like it was invented to confuse people. So this is the plain-English guide we'd offer anyone walking through our doors with a wedding to plan.
We've printed wedding stationery for couples on Anglesey and across North Wales for as long as anyone here can remember. Same family names some years, same nervousness about getting the invitation date right every single time. Some things never change.
Sooner or later, anyone ordering print gets asked: "litho or digital?" Most people nod politely and hope the printer makes the right call. Fair enough. The difference between the two is one of those bits of trade knowledge nobody outside the print works really needs to know, until they do.
We run both at W. O. Jones, so we're not selling one over the other in this article. The two methods do different jobs, and the printer who tells you "we always use one" is usually telling you they only own one. Here is what each does well, where the line between them sits, and how we actually decide for a job when it lands on our desk in Llangefni.
We've been running W. O. Jones out of Llangefni since 1904, so we've spent rather a long time watching how businesses go about choosing a commercial printer. Some choose well. Some don't. After 120-odd years of helping customers make those decisions, and as the only commercial printer of any real scale left in North Wales, we've developed a view on what makes a print supplier worth using and what makes one worth avoiding.
This is that view, written as if we were buying print rather than selling it. It isn't a list of the best printers in the area. It's a guide to recognising a good one when you see one. The fact that we tick most of these boxes ourselves is, we hope, helpful rather than a coincidence.